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Features of e-brochures
You already got to know the advantages/benefits of
e-brochures.
And now take a look at their characteristics/features
that are quite superior compared with features of
e-publications available till now:
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Unique look
E-brochure is unique as the pages are turned round by real ''3D
bend''
– as with real printed brochures! This is a feature that makes
incredible impression on your users, attracts his attention and causes that your
promotion material is visually different
from seas of average, dull and uninteresting electronic brochures
and catalogues.
So the basic purpose of the promotion – to attract attention and
to make a strong impression on user – is more than guaranteed.
Your e-brochure pages can be turned automatically, too. Time
interval and the form of movement are adjustable. This can come very
handy in promotion in shop-windows, on fairs, in presentations, etc.
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Simple use
Speciality is their navigation – by a
simple click we browse through them as if they were true printed
brochures. Navigation is so childish simple, that there is
definitely no user who couldn't use them.
Mouse click on the right side leads to browsing forward, click on
the left side browsing backwards. It cannot be easier than that!
At the same time the
e-brochure is always visible on screen completely,
so there is no tiresome scrolling down-up, left-right as it is with present electronic
publications (PDF, DOC).
Besides to view an e-brochure there's no need to install a
programme, player, plug-in – anything!!
All required is already packed into the e-brochure itself or to view
it simple, Internet browser is needed, and it is part of every
computer.
Which e-publication makes
anything similar possible?
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Easy and fast update
It’s a fact that most of catalogues and brochures are out-of-date
the moment they are printed. There are new prices, modifications of
the text, offers – in short information is no longer up-to-date.
Reprint every now and then is unreasonable and too expensive, so
that there is only one option left – scribbling, correction and
pasting over out-of-date data. But this looks very inaesthetic and
extremely unprofessional.
There are no such problems with e-brochures!! Let us see
why!
E-brochures can have so called ''update fields''. These are
fields that can be updated by YOU
after an e-brochure has been completed. So you can, say, modify the text
several times, add new text, change the pictures, update
the prices … Then you lock the e-brochure by a click on a button and you
have the latest version of your catalogue or brochure.
All this is possible without reprint in the printer’s, without ordering
to make a brochure again. To make it clear – you need NO additional
programme to make the update!! All the changes are done directly
in the e-brochure by YOU. It’s a fantastic
feature with no comparison and competition at the moment!!
This way your offer will be always up-to-date, furthermore from now on
you will be guaranteed the first to inform your customers about new
offers. What a competitive advantage!
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Shape and size at will
E-brochures can have any shape of page. What does that
mean?
It means that the shape of page is not necessarily square; it can
be of any shape! So we can make for you for example various
greeting cards, letters of congratulation and invitations with
very attractive look that attracts
attention for sure!! And they can be of any size, too.
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Protection and safety - guaranteed!
Of course it was also taken care of protection and safety that is so
important in these "virus" days. It's logical
and absolutely necessary.
Basically the content of the
e-brochure is maximally protected, so that copy/paste is not
available.
Thus it is possible to lock various functions of e-brochure, so that
e.g. printing of contents, download to the user's disc, e-mailing,
is not possible. It is
possible to protect them additionally by enabling or disabling the
following functions:
• Print
• Send Mail
• Protection against viewing (password is required)
• Saving to the user's disc (Save As)
In case that sending of EXE format is a problem, e-brochure can be
compressed into ZIP file, or sent in data format (DNL) that by no means
can contain a virus. After all distribution is not needed at all since
the users can view the brochure on the website. In an extreme case
e-brochure can be additionally protected by a digital certificate to
achieve the protection level of up-to-date e-operations of today.
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Contents that is not just text and images
Apart from text, images, internal and external links (to other e-brochure
pages, websites, e-mail) e-brochure can include also the following:
•
Flash Animations
(include your Flash presentation, quiz, poll, game, ...)
• Video
(add sound video that can be seen inside e-brochure)
• mp3 audio
(your e-brochure can include sound file, e.g. song, speech)
•
catalogues, forms, quizzes and polls
(communicate with your customers
two-way!
Ask them about their opinion on your products and services, offer
them technical support, organize a prize-game,
make it possible for them to
buy from a catalogue that can be also part of
your e-brochure …)
•
pop-up images
(click on a thumbnail opens larger, clearer image)
There are really plenty of possibilities. Let us see how to make
two-way communication with your users.
E.g. users can subscribe to your e-newspaper or news directly from
e-brochure. They can take a poll, results of which you get by e-mail
or write directly to your data base. They can participate in a
prize-quiz or do a test whose results are shown on the next page of
the e-brochure, or not (according to one's wish)
This way you get feedback of essential significance since it allows
you to make market research, research of public opinion, research of
your customers’ opinion, ...
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Many ways of distribution
Due to its extremely small
length an e-brochure can be simply e-mailed. Thus
your customers can see your complete offer in a few minutes –
regardless where in the world they are!!
Your customers actually get the information fast and easy.
And the most wonderful thing about it –
distribution of e-brochure costs you practically nothing!! In
addition to e-mail distribution is possible by CD and even a floppy
disc.
E-brochure can be burnt to a CD with autorun feature. That means that your
customer inserts the CD into computer and the e-brochure is started
automatically and it even turns the pages by itself. This is a unique
effect on fairs and in shop windows.
You can also put it on your
website; visitors can download it from there to their PC to view it
without being connected to the Internet. Or they can browse through
it in their web browser. Yes, that’s possible too; we will come to that
later.
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Small lenght (kB) --> fast download
Due to the special compression procedure the e-brochures are very
small (kB), so that 46-page brochure takes incredible 742 KB (half
of a floppy disc)!! This figure is taken from experience; we converted
from a PDF brochure that took 5.8 MB!
Small length (kB) enables fast
download, which is especially favourable for users with slow Internet
speed.
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Free sending by e-mail
Due to its small length the use of e-mail is ideal way for
distribution of e-brochures. You can send them as attachment
or recommend it to colleagues and friends using built-in mechanism. So in
comparison with post there is no time delay, and the most important
thing – distribution and promotion doesn't cost you a single
cent! It's for free!!
In the e-mail there can be just a link to the website where users
can download
e-brochure to their disc single-handed.
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Always available from website
Put e-brochures on website from where users can download them to their
PC at any time. Viewing of e-brochures is
possible also on web! That way user needs no additional
programme to view e-brochures – Internet browser is all he needs!
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Built-in function ''Send Mail''
With the help of this function ''Send Mail'' users can forward
e-brochures to their friends, acquaintances, colleagues …
Addressees can do the same and the whole issue can get extensiveness
of a »virus epidemic« in promotional sense.
What does that mean for you? Free
promotion!! Fantastic!
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Distribution by means of CD media
E-brochures can be distributed by CD media,
too. This method is convenient above all for seminars, fairs and
other public events. They can be saved in a form that starts
automatically when media is inserted into CD drive (auto-start).
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Viewing is possible even when not connected to Internet
Users can view e-brochures at peace even when they are not connected
to Internet. That way they save connection costs. And if they want
they can print them.
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Contents can be printed
Yes, it is possible to print the contents of an e-brochure. We can print
the whole brochure, particular part or just single pages.
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Pomurski ekoloski center
(PEC)
Production and publishing of
printed
publications and e-publications
© 2004-2006 All rights reserved |
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Pomurski ekoloski center
(PEC)
Lendavska 1, 9000 M.Sobota, Slovenia
Phone: +386 2 534 14 84
Fax: +386 2 534 14 85
info@eBrosure.com |
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