Features of e-brochures


You already got to know the advantages/benefits of
e-brochures.

And now take a look at their characteristics/features
that are quite superior compared with features of
e-publications available till now:

 

Unique look

E-brochure is unique as the pages are turned round by real ''3D bend'' – as with real printed brochures! This is a feature that makes incredible impression on your users, attracts his attention and causes that your promotion material is visually different from seas of average, dull and uninteresting electronic brochures and catalogues.

So the basic purpose of the promotion – to attract attention and to make a strong impression on user – is more than guaranteed.

Your e-brochure pages can be turned automatically, too. Time interval and the form of movement are adjustable. This can come very handy in promotion in shop-windows, on fairs, in presentations, etc.
 
 
 

Simple use

Speciality is their navigation – by a simple click we browse through them as if they were true printed brochures. Navigation is so childish simple, that there is definitely no user who couldn't use them. Mouse click on the right side leads to browsing forward, click on the left side browsing backwards. It cannot be easier than that!

At the same time the e-brochure is always visible on screen completely, so there is no tiresome scrolling down-up, left-right as it is with present electronic publications (PDF, DOC).

Besides to view an e-brochure there's no need to install a programme, player, plug-in – anything!! All required is already packed into the e-brochure itself or to view it simple, Internet browser is needed, and it is part of every computer.

Which e-publication makes anything similar possible?

 

Easy and fast update

It’s a fact that most of catalogues and brochures are out-of-date the moment they are printed. There are new prices, modifications of the text, offers – in short information is no longer up-to-date. Reprint every now and then is unreasonable and too expensive, so that there is only one option left – scribbling, correction and pasting over out-of-date data. But this looks very inaesthetic and extremely unprofessional.

There are no such problems with e-brochures!! Let us see why!

E-brochures can have so called ''update fields''. These are fields that can be updated by YOU after an e-brochure has been completed. So you can, say, modify the text several times, add new text, change the pictures, update the prices … Then you lock the e-brochure by a click on a button and you have the latest version of your catalogue or brochure.

All this is possible without reprint in the printer’s, without ordering to make a brochure again. To make it clear – you need NO additional programme to make the update!! All the changes are done directly in the e-brochure by YOU. It’s a fantastic feature with no comparison and competition at the moment!!

This way your offer will be always up-to-date, furthermore from now on you will be guaranteed the first to inform your customers about new offers. What a competitive advantage!

 

Shape and size at will

E-brochures can have any shape of page. What does that mean?

It means that the shape of page is not necessarily square; it can be of any shape! So we can make for you for example various greeting cards, letters of congratulation and invitations with very attractive look that attracts attention for sure!! And they can be of any size, too.

 

Protection and safety - guaranteed!

Of course it was also taken care of protection and safety that is so important in these "virus" days. It's logical and absolutely necessary. Basically the content of the e-brochure is maximally protected, so that copy/paste is not available. Thus it is possible to lock various functions of e-brochure, so that e.g. printing of contents, download to the user's disc, e-mailing, is not possible. It is possible to protect them additionally by enabling or disabling the following functions:

     Print
     Send Mail
     Protection against viewing (password is required)
     Saving to the user's disc (Save As)

In case that sending of EXE format is a problem, e-brochure can be compressed into ZIP file, or sent in data format (DNL) that by no means can contain a virus. After all distribution is not needed at all since the users can view the brochure on the website. In an extreme case e-brochure can be additionally protected by a digital certificate to achieve the protection level of up-to-date e-operations of today.

 

Contents that is not just text and images

Apart from text, images, internal and external links (to other e-brochure pages, websites, e-mail) e-brochure can include also the following:

    • Flash Animations (include your Flash presentation, quiz, poll, game, ...)
    • Video (add sound video that can be seen inside e-brochure)
    • mp3 audio (your e-brochure can include sound file, e.g. song, speech)
    • catalogues, forms, quizzes and polls (communicate with your customers
     
  two-way! Ask them about their opinion on your products and services, offer
        them technical support, organize a prize-game, make it possible for them to
        buy from a catalogue that can be also part of your e-brochure …)

    • pop-up images (click on a thumbnail opens larger, clearer image)

There are really plenty of possibilities. Let us see how to make two-way communication with your users.

E.g. users can subscribe to your e-newspaper or news directly from e-brochure. They can take a poll, results of which you get by e-mail or write directly to your data base. They can participate in a prize-quiz or do a test whose results are shown on the next page of the e-brochure, or not (according to one's wish)

This way you get feedback of essential significance since it allows you to make market research, research of public opinion, research of your customers’ opinion, ...

 

Many ways of distribution

Due to its extremely small length an e-brochure can be simply e-mailed. Thus your customers can see your complete offer in a few minutes – regardless where in the world they are!! Your customers actually get the information fast and easy. And the most wonderful thing about it – distribution of e-brochure costs you practically nothing!! In addition to e-mail distribution is possible by CD and even a floppy disc.

E-brochure can be burnt to a CD with autorun feature. That means that your customer inserts the CD into computer and the e-brochure is started automatically and it even turns the pages by itself. This is a unique effect on fairs and in shop windows.

You can also put it on your website; visitors can download it from there to their PC to view it without being connected to the Internet. Or they can browse through it in their web browser. Yes, that’s possible too; we will come to that later.

 

Small lenght (kB) --> fast download

Due to the special compression procedure the e-brochures are very small (kB), so that 46-page brochure takes incredible 742 KB (half of a floppy disc)!! This figure is taken from experience; we converted from a PDF brochure that took 5.8 MB!

Small length (kB)
enables fast download, which is especially favourable for users with slow Internet speed.

 

Free sending by e-mail

Due to its small length the use of e-mail is ideal way for distribution of e-brochures. You can send them as attachment or recommend it to colleagues and friends using built-in mechanism. So in comparison with post there is no time delay, and the most important thing – distribution and promotion doesn't cost you a single cent! It's for free!!

In the e-mail there can be just a link to the website where users can download
e-brochure to their disc single-handed.


Always available from website

Put e-brochures on website from where users can download them to their PC at any time. Viewing of e-brochures is possible also on web! That way user needs no additional programme to view e-brochures – Internet browser is all he needs!

 

Built-in function ''Send Mail''

With the help of this function ''Send Mail'' users can forward e-brochures to their friends, acquaintances, colleagues … Addressees can do the same and the whole issue can get extensiveness of a »virus epidemic« in promotional sense.

What does that mean for you? Free promotion!! Fantastic!

 

Distribution by means of CD media

E-brochures can be distributed by CD media, too. This method is convenient above all for seminars, fairs and other public events. They can be saved in a form that starts automatically when media is inserted into CD drive (auto-start).


Viewing is possible even when not connected to Internet

Users can view e-brochures at peace even when they are not connected to Internet. That way they save connection costs. And if they want they can print them.


Contents can be printed

Yes, it is possible to print the contents of an e-brochure. We can print the whole brochure, particular part or just single pages.



Pomurski ekoloski center (PEC)
Production and publishing of printed
publications and e-publications 

© 2004-2006  All rights reserved 
Pomurski ekoloski center (PEC)
Lendavska 1, 9000 M.Sobota, Slovenia
Phone: +386 2 534 14 84
Fax: +386 2 534 14 85

info@eBrosure.com